Perception and Sustainability
of Agro Tourism
Agro tourism as part of ecotourism for both are related and
subject to natural attractions. It is as models of potential development of Natural resources and economic and social support
of local society. In past natural sights and plantations are considered as
ecotourism or agro tourism but now the concept has been changed that involves
bringing together the tourism sector and agricultural sector also with a vital
focus to rural atmosphere as a model of regional development. World Tourism Organization (WTO) estimates
an increase of 6 percent per annum in case of rural tourism against the growth
of 2 percent in tourism as a whole in this sector. Experts opined that the
market today has increased tourist interest in activities related to nature, culture
and tradition . In many countries agro tourism grows quickly as also in India.
When tourists gain experience in activities which vary from everyday life and
places they have visited before. It has a tremendous potential to expand and
growth.
The urban civil society people have their roots in village.
They are very much curious to gain knowledge of about sources of food, plants,
and animals, raw materials like wood, handicrafts, languages, culture, tradition,
dress and rural lifestyle. Agro tourism which revolves around farmers, villages
and agriculture has the capacity to satisfy the curiosity of this segment of population.
The ultimate objective of promoting agro tourism is to increase farmers’ income
and quality of life of rural society as a whole. It aims at altogether
implicitly growth of farmers society in India. Hence it directly involves the national
augmentation. It reduces the level of urbanization as people work and earns
more from agro tourism activities. Hence it emphasises on green , the pollution
reduction successfully implemented. It
promotes local products and create added value through direct marketing and stimulates
economic activities in order to increase benefits in societies where the agro
tourism is developed. In fact, promotion and development of agro tourism will create
various opportunities that lead towards sustainable development of destinations
like Conservation of plant biodiversity, Conservation of forest areas, reducing
the economic disparity, Relationship building among rural people, Upliftment of
traditional business, Improving socio-economic status of the farmers, Generation
of additional income/revenue, Promotion
of regional development, Increase environmental awareness, Provide visitors
with personal experience about nature and culture lovers.